Branded content ad agency advertising Philippines
-
-
Creation of Consent and Consensus
-
You can tell if it’s paid by how it sounds and looks and feels. And there’s the rub: if you can tell if it’s PR, then it’s not doing its job.
Estima considers public relations as content -- it is supposed to inform while selling your product. Excellent public relations, in whatever form -- press releases, advocacy ads -- must be chameleonic: it must nourish and sometimes entertain. It must be indistinguishable from regular features, write-ups, editorials or ads for causes.
Newsweek published an issue on vitamins and cited prominent nutritionists recommending that a daily dose is crucial to one’s emotional well-being. If your major client is a pharmaceutical company selling vitamins, you would do well to publicize that fact. Go a step further and turn it into an advocacy. The caplets used for the ads are recognizably those of the client, naturally.
Click to play commercials.
“Dapat Daily”
Roughly translated: ‘Must be daily.’
The cause is legitimate: UniversiTV wanted to tell its audience -- students in universities -- that the country needs to feel their presence as citizens, exhorting them to be the better generation.
Joel Villanueva, a client and a congressman representing Citizens Against Corruption, needed additional visibility in preparation for a reelection bid. The combination worked well for both.
Click to play commercials.
Representative Joel Villanueva
public relations
The Cause and the Candidate.
Click to see Eye Askant, Prof. Pozon's political blog
All Rights Reserved 2015
Advertising agency Philippines ad agency Manila Branded content
