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    1. Creation of Consent and Consensus


Estima has handled Wyeth Consumer Healthcare’s participation in the annual DSAP Convention for the past 3 years. All to cement a long-term partnership between the DSAP and WCH. Invitations, greetings and content programming
were made on Mom’s Radio to hype WCH’s participation nationwide.


Wooing the drugstore association

Mom’s Radio served as the official public address system of the Convention -- a city-wide PA system.