To engender a movement, to move minds and hearts, advertising is a feeble instrument. To get that almost imperceptible nod from the viewer -- to get consent, one needs programming, or content.

Branded Content is very like the chameleon:  it is redesigned to be relevant to the task at hand. Unlike regular programming -- branded content creates consent for an idea in the mind of the consumer in an entertaining and sincere manner. It may be a TV show, a radio broadcast, a live event, an article in the newspaper, anything to do with programming.

Click on the prehensile tail of the Estima Content chameleon to know more about how we can help you.