Branded content agency Philippines

    1. Content Creates Consent

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UniversiTV http://universitv.net
Hapinas
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It’s a comedy TV show that provides a refreshing break from the regular programs that proffer stressful news. But does it sell products?

Introducing Branded Segments. And how to do them right.

 

The segment mentions the product name innumerable times, uses the Strategy Visual of the ad campaign as its hook. It’s entertaining, it’s popular. It lasts as long as several 30 seconders. Is it programming, or is it an ad?

Lean-forward viewing


Usually, the TV set is turned on and left as background music as people go about their rituals.


Our program has created an alternative atmosphere, For at least 30 minutes, the country is laughing, guffawing even.

Click to view TV spothapinas_hagodtvc.html

The program is watched -- a “lean-forward” viewing experience.

The program, designed to help a country laugh during difficult times, has created branded content segments for many sponsors -- KFC, Children's Clusivol, Stresstabs, Robitussin, among others.

Estima Content Crews are out shooting for Hapinas and UniversiTV everyday and everywhere -- in universities, malls, name it.

The production team of Estima Content conceptualizes and produces branded content for Hapinas and for other programs that are not just entertaining but relevant to the product story. Click photos to view segments.

Click to see the Hapinas opening billboard.hapinas_obb.html

With no professional comedians, Hapinas is about everyman telling his favorite joke. And everybody but everybody has one good one tucked away. Click images to sample.

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