Branded content agency Philippines
Content Creates Consent
Estima Content is loathe to refer to itself as an ad agency. It is a believer in Integrated Marketing Communications, or – simply stated – in the principle that there is no global template or model to follow, only what is right for the client locally. In this market, events are a venue you would do well to consider seriously. In some areas like Cebu, very seriously.
Estima Content believes that events are really content, or programming. Which means they must be entertaining and nourishing.
If an event is designed merely to be an ad for a product, it will fail miserably.
A nationwide tour teaching mothers how to build values into children.
Wooing the drugstore association in a novel way.
Search for the Bida kids. Events that pay for themselves.
Launching a new product with a basketball star.
Sharp goes all out for its dealers 2005.
A booth that steals the show.
Anatomy of
a perfect event:
Laban o kanta
Click on images for details.
Sharp fetes its dealers with a splash.
Camp ProGifted, an annual camp for children.
Gifted children tour malls around the country.
A tour of hundreds of wet markets.
“Handog Saya,” a quarterly tribute to midwives.
Annual feast for midwives.
What’s the fuss?
It’s perfect for weekends. The entire community is at the public market shopping for the week.
The whole market hears.
At the very least, it is excellent advertising. The product jingle is heard by the entire public market.
They mill about.
A barker reels them in. After which they rush to the nearest stores, which were told to stock up.
It has music, audience participation, spectator appeal, a distinctive and hard-to-ignore look, a prize for every participant, database gathering, and a product purchase requirement. What else can you ask for from an event?
Created and produced for Wyeth, this event has now toured hundreds of wet markets.
And the show begins.
With the conversation fed to the crowd, the show hosts informs the customer of the mechanics.
They register.
To claim their right to play for the prize, they add to the growing database.
They sing!
To win their prize, they sing the jingle of the product. With gusto.
Mothers...
Or shyly. All to the enjoyment of the crowd.
And children alike.
Singing the lyrics of a song that extolls the virtues of the product. All for an umbrella or T-shirt.
Painted faces!
The face paint is an advertising icon of the brand, which means the children who dropped by the event become walking advertisements.
And mobile billboards...
After an event, the team gives the banners to the tricycle drivers of the area.
At no cost to client.
Mobile advertisements that double as sunscreens for the passengers.
They line up.
They are spectators to the show. And the line itself draws attention.
At the end of the day:
events
An attempt at a world record, several rock concerts a year, unique activities on school premises -- presence not allowed even the biggest of advertisers and agencies, Estima's strength is in creating and managing events that are high in creative aberrance.
PLDT Payphone's
My Phoney Valentine
Students send flowers and chocolates to each other -- in school. A whopping success, despite a purchase requirement.
Upcoming event: Sessionistas!
Branded content agency Philippines
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Content Creates Consent