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Estima is loathe to refer to itself as an ad agency. It is a believer in Integrated Marketing Communications, or – simply stated – in the principle that there is no global template or model to follow, only what is right for the client locally. In this market, events are a venue you would do well to consider seriously. In some areas like Cebu, very seriously.

Estima believes that events are really content, or programming. Which means they must be entertaining and nourishing.

If an event is designed merely to be an ad for a product, it will fail miserably.



 
Events
An event designed as content is one designed to succeed.

A nationwide tour teaching mothers how to build values into children.

Wooing the drugstore association in a novel way.

Search for the Bida kids. Events that pay for themselves.

Launching a new product with a basketball star.

Sharp goes all out for its dealers 2005.

A booth that steals the show.

Click  on images  for details.

Sharp fetes its dealers with a splash.

Camp ProGifted, an annual camp for children.

Gifted children tour malls around the country.

A tour of hundreds of wet markets.

“Handog Saya,” a quarterly tribute to midwives.

Annual feast for midwives.

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events

Sessionistas: 
A weekly concert contest that puts college bands and well-known performers on stage. 
A huge crowd drawer last year and this year.
http://web.mac.com/vpozon/universitv/sessionistas.html
UniversiTV Launch
Imago, Sandwich, Niño Alejandro. Donita Rose, Hapinas’ Joaqui and Gorio, UP’s Escola de Samba de Manila, FEU’s Chito Moreno, Ateneo’s Hidden Nikki, Miriam’s Desdemonia, school’s pep squads at the Eastwood event.
http://web.mac.com/vpozon/universitv/universitv_launch/universitv_launch.html
▾ Images
UniversiTV at the 3rd Arts & Music Festival
Musicians and artists came out of studios and darkrooms to play and show their talents -- and to enjoy UniversiTV's booth.
http://web.mac.com/vpozon/universitv/Music%26Arts_Festival.html
Pinoysiklo!
Motorcycles, prizes, contests, rock bands, exhibitions, 200 biker organizations from all over Luzon, Mayor Lim, Assistant Secretary Reynaldo Berroya and his big bikes, And fun. And fun. http://web.mac.com/vpozon/universitv/pinoysiklo.html
Banda Blowout!
Sino Sikat? Rocksteddy, Up Dharma Down, Dalandan Soda, Space Flower, Diwa, Hale, Dos Fuertes, Barbie Almalbis, Suagrfree -- they were all there, in the PLDT Payphone Banda Blowout at the Mall of Asia. http://web.mac.com/vpozon/universitv/Banda_Blowout/Banda_Blowout.html

An attempt at a world record, several rock concerts a year, unique activities on school premises -- presence not allowed even the biggest of advertisers and agencies, Estima's strength is in creating and managing events that are high in creative aberrance.

PLDT Payphone's
My Phoney Valentine

Students send flowers and chocolates to each other -- in school. A whopping success, despite a purchase requirement.

Sessionistas!

Click for a dissection of the Perfect Event. events_anatomy_of_a_perfect_event.html