Branded content agency Philippines
Branded content agency Philippines
Content Creates Consent











Gamut of choices.
There is a fixed number of hours in a day, and the viewer is busy with his cellphone, the internet, cable, DVD movies.
With the gamut of choices in media, of points of contact with the consumer, advertisers must learn to utilize the program portion – the content – to reach audiences in a more meaningful and powerful way. Using content allows us the ability to promote products within programming. And, no, we’re not talking about casual advertising.


Mom’s Radio is an entire FM network promoting Wyeth Consumer Healthcare products and issues to mothers in the provinces.
Advertising pays for content. Without ads, no medium will exist. Content is why people watch television, read newspapers, browse the internet, listen to radio. Throughout history, advertisers and ad agencies have focused on the fringes of content: creating ads to sponsor content. But advertising is encountering new difficulties and challenges. The traditional advertisement is losing its clout with the viewer, a more aware and jaded consumer these days. And technology allows him to wield total control over what he watches -- with the remote control.

Content: A marketer’s dream.
To a marketer, the opportunity to equip itself with the ability to create content is a dream: To go beyond the restrictions of 30 seconds, flesh out product stories, insinuate products every so often, at every turn. Estima Content allows marketers to explore the limits of content, so they may utilize these potentials to build bonds with the consumer – and tend to those bonds, strengthen and care for them in a manner no television spot can hope to do.
Beyond 30 seconds.
The Estima Content team combines extensive marketing, advertising, broadcasting, sales and production experience. See Who we are. This makes for a coalition of skills and expertise unique in the industry. Whether it's an interstitial or a branded segment, they can present product stories that are true to their advertising strategies in the most entertaining manner.

Integrated Marketing Communications.
While you can reach your consumers with on-air promotional spots, Estima Content can present your message off-channel through events and activities in schools and in other venues frequented by your market.






content

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Branded content agency Philippines











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Content Creates Consent