Gamut of choices.

There is a fixed number of hours in a day, and the viewer is busy with his cellphone, the internet, cable, DVD movies.

With the gamut of choices in media, of points of contact with the consumer, advertisers must learn to utilize the program portion – the content – to reach audiences in a more meaningful and powerful way. Using content allows us the ability to promote products within programming. And, no, we’re not talking about casual advertising.

Estima Content provides clients with customized brand-driven content (edutainment, branded entertainment, however you prefer to call this new form of marketing), or programming designed to create consent for a product in the mind of the consumer in an entertaining and sincere manner.

It may be a TV show, a radio broadcast, a live event, anything to do with programming. Estima Content is a global frontrunner in content creation, being one of the first in the world to utilize content in a major way. The company was involved in the creation of Mommy Academy, which was then an unabashed commercial for Promil.

Mom’s Radio is an entire FM network promoting Wyeth Consumer Healthcare products and issues to mothers in the provinces.

Content: A marketer’s dream.

To a marketer, the opportunity to equip itself with the ability to create content is a dream: To go beyond the restrictions of 30 seconds, flesh out product stories, insinuate products every so often, at every turn. Estima Content allows marketers to explore the limits of content, so they may utilize these potentials to build bonds with the consumer – and tend to those bonds, strengthen and care for them in a manner no television spot can hope to do. 

Beyond 30 seconds.

The Estima Content team combines extensive marketing, advertising, broadcasting, sales and production experience. See Who we are. This makes for a coalition of skills and expertise unique in the industry. Whether it's an interstitial or a branded segment, they can present product stories that are true to their advertising strategies in the most entertaining manner.  

This capability allows the channel to be inordinately flexible in their sponsorship offering. They can integrate your product message imaginatively --

beyond the usual bug logos and “brought to you by” blurbs.

 Integrated Marketing Communications.

While you can reach your consumers with on-air promotional spots, Estima Content can present your message off-channel through events and activities in schools and in other venues frequented by your market.

Do call the Estima Content marketing team to show you how they can expand your

above-the-line efforts with branded content, consumer promotions, merchandising, events and other marketing channels.